Privacy policy

Last updated November 1, 2026

What we collect

Calculator inputs stay in your browser unless you choose to send a result to a financing specialist. If you opt in, we save your contact information, inputs and results and email them to our team. AI Advisor questions and recommendations are saved and emailed only when you choose to send them. Bank partnership applications are also saved and emailed to our team. If you request an introduction, we collect your name, contact details, business type, state, goal and optional amount range, plus basic site analytics.

What we never collect here

Social Security numbers, passwords, bank credentials, card numbers, tax returns, patient records or full loan applications.

Sharing

We share your request only with the provider you explicitly approve. We don't sell personal information or transfer it between Profit Theory, LLC, The Owner Track and Homegrown Money without your choice.

Your choices

You can ask us to access, correct or delete your information at any time.

Analytics and cookie choices

We use Google Analytics 4 and Ahrefs Web Analytics to measure visits, referral sources, pages viewed, successful inquiry submissions and contact or booking link clicks. These services may receive browser and device details, IP addresses, page addresses and cookie identifiers. We do not send form answers, calculator numbers, names, email addresses or phone numbers as analytics event parameters. Google consent signals cover analytics storage, advertising storage, advertising user data and advertising personalization; no Meta pixel or customer matching is installed.

In the United States, tracking is enabled by default unless you opt out or your browser sends Global Privacy Control. Where opt-in is required, including the European Economic Area, United Kingdom and Switzerland, tracking stays off until you accept. If we cannot determine your region, we ask first. Choose Cookie settings in the footer to decline or withdraw permission at any time. Choices are saved in this browser with a timestamp, region and notice version (2026-10-28); a later withdrawal preserves the prior acceptance record. The notice associated with that version is this analytics and cookie choices section. Tracking does not run on local development or preview sites.

Privacy contact

Email privacy questions and requests to privacy@profit-theory.com.